Redesigning the New York Times app —A UX case study

Redesigning the New York Times app —A UX case study

Points noticed in the case study

Here are some major things noticed in the case study

  1. In this case study for redesigning the New York Times app, the factors leading to problems the users of the app encounter when using it have been listed, some of the factors are:

1. Coverage (Users are unhappy about something they read)
2. Life-changing event (moving).
3. Lack of usage.
4. Irrelevant content.

These are the factors leading to the difficulties in using the New York Time app

  1. The targeted audience and market have been put into consideration in this case study

    People aged from 20 to 40 years old who are tech savvy and use Google Calendar for scheduling their life are the targeted audience in the case study

Also, the young population of New York is the targeted market.

  1. A new feature is added to the landing page, that will enable the user to receive notifications at the opportune moments throughout a busy day